Octobre Rose: How to Support Breast Cancer Awareness in Paris

Octobre Rose: How to Support Breast Cancer Awareness in Paris

breast cancer awareness
On October 1, the Eiffel Tower was illuminated in pink to kick off the 28th annual October Rose campaign in Paris. © GWF/INSPIRELLE

Most of us probably know someone who has been or will be affected by breast cancer. Over the past few years, five friends (including one man) between the ages of 30 and 65 have been undergoing breast cancer treatment. My mother in law unfortunately died from the disease. According to the World Health Organization, it’s now the most common cancer worldwide. But preventative measures, including early detection, can help save many lives. That’s why we at INSPIRELLE support Breast Cancer Awareness Month, known as Octobre Rose (Pink October) in France.

Octobre Rose 2021 Campaign Poster
Octobre Rose 2021 campaign poster encourages women to make an annual appointment with their doctor to check their breasts. © Ruban Rose

Spearheaded by the Ruban Rose (Pink Ribbon) association, Octobre Rose is part of the annual global Breast Cancer Awareness Month campaign which aims to raise awareness of breast cancer and the importance of early detection through regular screenings (dépistage). The goal is to mobilize as many people as possible to join the fight against breast cancer and to raise funds for medical and scientific research.

“Breast cancer treatment can be highly effective, achieving survival probabilities of 90% or higher, particularly when the disease is identified early.” – World Health Organization

Here are just some of the many ways you can join in the Octobre Rose campaign in Paris:

Odyssea 2021
© Odysséa


One unique way to take action is by participating in La Ligue Contre le Cancer‘s “Plus Vite Que Le Cancer” (Faster than Cancer) virtual run on October 30 and 31, 2021. You pledge how far you will walk or run – outside or even around your living room – and mobilize your entourage to donate in support. Upload your time and photos at the end, compare your results and download a personal diploma. It’s a fun way to challenge yourself while raising money and awareness about the benefits of early detection.

Since 2002, Odysséa’s sports-oriented events around France have raised over 10 million Euros for over 50 associations and organizations fighting breast cancer through prevention and research. This year’s Paris race took place on October 2 and 3, but there’s still time to sign up for the race taking place in Nantes on 7 November!


Pink Bra Toss poster
© Pink Bra Bazaar


No matter where you live, you can show your support by joining the annual global Pink Bra Toss on October 16, 2021. Just grab a bra, toss it in the air, take a photo, and post it on Instagram with the hashtag #ilovemyboobs. Founded by the dynamic entrepreneur, activist, and breast cancer survivor Kate Kemp-Griffin in 2015, Pink Bra Bazaar is dedicated to breast health education and supporting women with breast cancer.

Kate has also written My Boob Book, an essential step-by-step guide to understanding breasts, how to perform a breast self-exam and reduce your risk for breast cancer. Download a FREE copy HERE!

Institute Curie Pink Ribbons for Octobre Rose 2021


For a personal touch, put your creativity to work and join the Institute Curie’s 59,000 Pink Ribbons Challenge. To show solidarity for the 59,000 women currently suffering from breast cancer in France, Institute Curie, a leading French cancer research center, invites you to create a pink ribbon gift for cancer patients. Use your imagination to sew, knit, draw, paint, or even sculpt a pink ribbon — the international symbol for the battle against breast cancer — and send it to the Institute Curie, who will gift your creation to a breast cancer patient. Before you send it, post a photo of your creation on social media with the hashtag #59000RubansRosesPourCurie or email it to [email protected]

Send your pink ribbons to: Institut Curie, Noémie Sitbon, Direction de la Communication, 70 Rue Mouffetard 75005 Paris.


Co-founded by the Estée Lauder group and Marie Claire magazine in France in 1994, the  Ruban Rose (formerly “Le Cancer du Sein, Parlons-en!”) association has raised over 4 million euros for breast cancer research. You can make a donation directly via their website: cancerdusein.org.

Think pink when you shop this month and support some of the many brands which are donating part of their sales proceeds to breast cancer research and treatment. Some include:

  • Kusmi Tea will donate 100% of profits from sales of their specially packaged (in pink of course!) organic green tea to Ruban Rose this month.
  • Aubade will donate 10 percent of sales of selected lingerie products to the cause.
  • The famous pâtisserie Angelina has created a special pastry called the Rosalie, and will donate 1€ to Gustave Roussy, the premier European center for cancer treatment, for every pastry sold in October.
  • Poinçon22 has designed an 18-carat rose gold “Hope” pendant in honor of Octobre Rose 2021 — 50% of the profits will go to Gustave Roussy and the Rose Up association.
Angelina Rosalie Pastry for Octobre Rose 2021
Rosalie Pastry for Octobre Rose 2021 © Angelina



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