Time to Shine a Light on Black-Owned Businesses in France

Time to Shine a Light on Black-Owned Businesses in France

Black-owned businesses
Ripple of George Floyd death reaches France with Paris solidarity demonstration on June 6, 2020. © Julia Brahy

I had planned on writing a post this week announcing some of the products and services that I created for digital families. But my heart is just not in it.

Like you, I have seen image after image, video after video of the injustice, police brutality and demonstrations that are going on. Like you, I am sad and angry and wondering what type of future does this hold for our children.

Parents normally ask me about screen limits, and how do I get my son to stop playing Fortnite, or my daughter to stop doing Tik Tok videos in her pajamas. Parents also ask about the damage that internet, social media and technology may be doing to their child’s development, eyesight, brains or neck.

I think today, parents should be asking about the damage that racism and online hate and silence are doing to our children. The damage that comes from indifference or the banality of seeing violence, racism and aggression on a regular basis.

Protecting our children from online hate and setting an example is part of digital parenting today. Photo courtesy of author.


Our children are seeing racism and online hate in THEIR social media feeds, or being replicated on gaming platforms like Roblox, or Minecraft or Fortnite. Sometimes innocent games have racist avatar names in code, or you can always find 420 (Hitler’s national birthday or a reference to marijuana) referenced somewhere online.

The George Floyd video showing a police officer kneeling down hard on the man’s neck for almost nine minutes before he died was shown on Tik Tok – Tik Tok, known for dancing videos or viral moves like the Renegade. (By the way, a dance created by a young Black girl, who did not receive any of the credit or viral fame until Ellen hosted her on her show). Snapchat had “yellowface” and “blackface” filters that users “enjoyed” – until other users complained that it was racist.

If you look at any of the comments on a YouTube video, Instagram story or on Twitter, you will likely find racist vitriol or “jokes.” I’m not laughing.

Parisians defied a ban on demonstrations during the COVID-19 pandemic to express their pain and support for Black Lives Matter. June 2020. © Deyi Woo Tcherdakoff


But I will say that even though my heart is hurting, I am still hopeful. Thanks to supportive friends of all backgrounds who wisely reminded me that we are living the largest civil rights movement worldwide. A movement, where people of all ethnicities and races are getting together and protesting police brutality and racism.

And this movement is not just happening in the United States. There are people around the world who are talking about George Floyd, Ahmaud Arbery, Tony McDade and Breonna Taylor, who are adding their voices, who are asking how can they help, how can they get involved and how can they make a difference.

Going back to some of the conversations that I have participated in recently, let me ask you a few of the questions that resonated for me:

What are you going to tell your children and grandchildren about these days, about our politicians, about our actions?

Have we done our best to be decent, to be kind?

If the George Floyd case is our Emmitt Till moment, are we answering the call to change the course of history?

Let me also share THE comment that pushed me to write this article:

“As a privileged white woman and an expat, it’s sometimes hard to know how best to contribute other than donations.”

From there followed an exchange where these incredible people started sharing lists of books on anti-racism for children, books for adults and Black-owned wine businesses here in France (yes, those businesses exist).

Coven Paris bookshop & cafe founders Lucie Camara (holding coffee) and Louise Binns (far right) © Coven


I decided right then and there, that I wanted to help people find those Black-owned businesses, to shine a light on all of the fabulous Black talent here in France, to give a page to the Black entrepreneurs who are making it work in Paris and throughout France, to give kudos to the Black artists and writers and creators who you may not see.

I decided to use my voice and pull together all of the wonderful Black women and men that I know as well as reach out to those I would like to know. So, I asked people in various Facebook groups to let me know the names and websites or other contact information so that we can all show up and support some of the business ventures and creative adventures that are happening in Paris and across France.

Free Persephone spa
Lauren Creecy, owner of Free Persephone Spa

The list has grown to include Black and Brown businesses and anyone who wanted to be identified.

Black-owned Businesses in France

Black owned businesses in France
Snapshot of the list of Black-owned businesses in France started by the author (click image to see the full list).

Click HERE to access the full list of several dozen Black-owned businesses in France. If you would like to be added, please fill out this FORM.

And what a treasure trove! From a champagne maker to wine experts, beauty and spa owners to health and wellness coaches, restaurateurs, accountants, digital expertise and interpreters. It is my hope that this list will open doors for the talented individuals who can share their expertise and artistry, and connect you with the community associations that seek to build bridges and strengthen families in France.

Yoga teacher Tioka Tiodera in Paris. © Niko Viltard


Let me also add this, it is brilliant to support these businesses and the communities of people who are being ignored, oppressed or discriminated against. But don’t let your support of the community be a one-off and don’t stop continuing the conversation and continuing to make change. I invite you to check out the websites, the social media feeds, and make contact with this incredible community.

Let’s keep this burning desire to build a stronger community long after the outrage of George Floyd’s death and all protests have faded.

Thank you so much for your support and hope.


  1. If someone tells you, “Do not think of the color blue” what do you do? You think of the color blue. I am sorry but no, it is NOT time to “shine a light on black businesses in France”. Who asked you? We are doing just fine without your Ameican racial complexes. I am “black” – I will explain in a moment – and have many “black” friends here in France, true Africans and from the Antilles and we talk about how only “white” people like you with nothing else to do, and from anglo Saxon countries, bring your racial inequality perceptions trying to “solve” our racial inequalities. How many true African friends do you have in France? How many of their homes do you visit? NONE. To bring your politics of race to France is divisive and offensive. We do not need it. You are from a different culture and you should respect this one. If you really integrated and live in France for some time you must know that here, people do not call other people “black” or “white” – NO ONE I know goes around saying “les blancs”!!? like in America! Over there you call them WHITE PEOPLE? And “blacks” AFRICAN AMERICANS? What African country would accept these Americans as African? None! I can tell you. This is outrageous. We are not like you so please, don’t bring your America non-culture and race psychoses to France to make yourselves look good. If there is a problem I assure you that the “black” people here will initiate changes and we do not need your “white american” help. We love our communities, we have our cultures and we immediately and proudly point out out origins. But we do not need “help” least of all from the United States with all its problems and ignorance about other cultures. Instead of integrating Americans are known for trying to force everybody into accepting their “values”. Like the colonials did. I am sure you believe this is well meaning but you are part of the cancer taking over the world and creating divisions that do not exist. It is like you need it or what? Angry “black” woman from Cameroun who has a business in France and does not appreciate what you are doing


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